Be a force that truly matters
An abundant life is one where…
freedom, empowerment, and impact
are born from a deep understanding of your unique value in this world.
Hedge Human Capital
SEREIN empowers family wealth stewards and visionary leaders to unlock their most valuable asset – people – transforming leadership and safeguarding legacy.
Bespoke coaching tailored for family wealth stewards strengthens skills, energy, and unity.
It optimises human potential.
Everyone brings a unique perspective and contribution to sustaining enterprise value and creating enduring impact.
Generational wealth fades when entitlement replaces the human capacity to lead and create
What Does It Mean to Be Truly Rich?
True wealth lies in authentic leadership, inspiring others, and leaving a lasting impact.
It’s not measured by what you own or inherit.
It’s defined by how you lead, the lives you touch, and the legacy you create.
What will you be remembered for…?
Lead with Vitality
The Linchpin of Success: The people are the most crucial asset in any investment portfolio or family balance sheet.
Optimising human performance yields compounded returns, exponential ROI, and hedges downside risk.
Lead with Clarity
Safeguarding and growing wealth depends on the decisions of those who lead it.
The most valuable investment you can make is in yourself—your energy, skills, and strategy.
Lead with Confidence
Preserving financial wealth for generations requires cultivating the family’s Enterprise Value.
Empowering people—the family’s greatest asset—through visionary leadership fosters unity, connection, and shared values, ensuring harmony and longevity.
Lead with Purpose
Wealth without purpose lacks direction. Empower your family to unite around a shared mission that aligns well-being, legacy, and sustainability to future-proof investments, operating entities, and impact for generations to come.
Feel Empowered | Create Your Roadmap
At SEREIN, our values-driven coaching and strategic frameworks align your personal values, wealth, business strategy, and sustainability goals to craft a balanced success equation for life.
Experience the confidence of clear direction, the freedom to live authentically, and the deep satisfaction of knowing your achievements create lasting impact.
Natalie’s uniquely integrated approach, grounded in lived experience from high-stakes environments and the complexities of intergenerational wealth, empowers you to feel resilient, aligned, and purposeful.
Schedule a complimentary 30-minute Clarity & Chemistry Call
Natalie Fruchaud
Founder | Certified Coach | Impact Strategist
With over 35 years spanning trading, finance, family offices, coaching, and sustainability, I understand the subtle yet decisive human risks that shape private wealth and legacy.
I specialise in working with purpose-driven ultra-high-net-worth individuals and private families—those who seek not only to preserve wealth but to align their lives, enterprises, and capital with lasting impact.
I partner with wealth stewards and NextGens who are ambitious, discerning, and value the power of performance-focused coaching to unlock their full potential—personally and professionally.
They don’t need a coach. Like elite athletes, they choose one to achieve results with greater clarity, resilience, and efficiency.
While advisers focus on financial structures and therapists support emotional healing, I work with high-functioning individuals to optimise the human side of wealth and business.
I operate at the intersection of personal thriving, commercial clarity, and strategic impact—where performance and purpose align to preserve and grow legacy.
My clients seek enhanced outcomes for their high-stakes ventures and long-term legacy. They recognise that unaddressed stress, fragmented relationships, and decisions made without purpose can quietly erode even the strongest balance sheets.
Investing in human capital isn’t an add-on; it’s a strategic investment.
It’s the foundation for sustained performance, aligned leadership, and a life and legacy of consequence.
What sets me apart…
I am described as “The package” for purpose-driven ultra-high-net-worth individuals, as I uniquely blend:
1. Human Performance
Whole-person, strengths-based coaching to build resilience, mindset, and leadership capacity.
2. Commercial Acumen
35 years of experience across trading, private wealth, and strategic business development.
3. Impact Strategy
Aligning values, capital, and enterprise to create purposeful, enduring legacies.
Natalie is the only coach for ultra-high-net-worth’s who seamlessly integrates wealth, impact and human performance strategy to enrich family legacies and personal fulfilment
Explore a collaboration
If you are committed to personal growth and transformation and ready to feel liberated with clear direction, schedule a complimentary Clarity & Chemistry Call with Natalie.
Achieving success is simpler than you think- it starts with three key elements:
- Commitment to yourself and your dreams;
- Courage to embrace vulnerability and growth;
- Curiosity to learn and overcome challenges.
Schedule a 30-minute Clarity & Chemistry Call
The first step…
Defining a new blueprint for the future
Imagine the deep satisfaction of knowing your legacy truly reflects the essence of who you are.
Where your wealth is not only protected, but future-proofed—relevant, resilient, and responsive to a rapidly changing world.Where your NextGens are not just heirs, but stewards—equipped to lead with clarity, confidence, and a sense of purpose that aligns with both family values and global challenges.
Picture the strength of family bonds built on trust, shared meaning, and a vision that transcends generations.
Where fragmentation, entitlement, and disconnection are replaced by unity, responsibility, and a sense of belonging.Feel the relief of knowing that the real risks have been addressed—not just financial volatility, but the human risks that quietly erode even the strongest balance sheets.
Because wealth that does not adapt, stagnates. And families that are not prepared, drift.
This is your chance to secure a legacy that doesn’t just preserve capital, but unlocks human capacity—to lead, to create, and to uplift—across generations and across society.
Let this vision of generational harmony, impact, and true freedom inspire you to take the next step.
Conscious Leadership
Illuminating the inspired leaders globally, SEREIN is honoured to be appointed as an Ambassador for “Investing for Global Impact: A Power for Good”, the largest study of its kind on philanthropy and impact investing for family offices.
Copies of the 2021 report and the previous 8 years of reports are available here.
Pause for reflection
If you were to reach the end of your life and look back at how you lived and what you had accomplished, what would that look like?
What is stopping you from achieving your desired outcomes and vision?
What is your legacy?
Who are you, and who are you being?
If you did not change anything, what trajectory are you on?
What new trajectory would you be on if you changed just one thing or thought?