Insight & Wisdom

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Built by families to take control of legacy.

Managing the myriad challenges of custodianship requires focus on all that is overlooked.

Being organised and a proactive approach to sustained well-being is central for a family to survive and thrive.

Change is inevitable. Embracing change needs to be inevitable.

Being ‘well’ has an exponential impact on the world.

About Serein

“Out of clutter, find simplicity.
From discord, find harmony.
In the middle of difficulty,
lies opportunity.”

Albert Einstein

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Empower your Competencies

Competency is not only the skill, ability, and knowledge but also the appropriate attitude to perform a certain task effectively and sufficiently.

The more knowledge and skills you gain with a positive attitude, the deeper your competencies will be.

Embracing change and increasing competencies is a challenging journey but it is vital for legacies which endure.

Accomplishment relies on every aspect of your ‘being’ to be well.

Serein focuses on the framework and mindset to enable exceptional individuals to harness and deepen their competencies.

The process of transforming fears and limiting beliefs to connect with your personal power starts with just one question,

If I was the bravest version of myself, I would…

Estate Office

SEREIN selectively works with exceptional individuals and families with shared values. Our focus is on human health and performance.

About us

Be Extraordinary – Do Extraordinary

SEREIN supports visionary leaders in their mission with a focus on empowering personal potential and steps for success.

Individuals, families, and their organisations are an established driving force in deciding how and where their savings and capital are allocated to achieve impact on human well-being and the planet. They have an enhanced sense of purpose, the necessary passion, and the appropriate time horizon to enable systemic, sustainable change.

Illuminating the inspired leaders and families globally, SEREIN is honoured to be appointed as an Ambassador for “Investing for Global Impact”, the largest study of its kind on philanthropy and impact investing for wealthy individuals, families, family offices and foundations.

The 7th Edition, 2020 survey “Investing for Global Impact: A Power for Good” is now closed. Copies of previous reports are available here.

SEREIN’s impact mission is to raise the level of sustained human health and performance so that all be-ings and our planet can feel well, live well and do well

Arrange an initial discovery call with Natalie Fruchaud to uncover further insights and wisdom about your current trajectory across all dimensions of your life – health, relationships, finance, career, and legacy.

Natalie works with intelligent beings who are committed to reaching their full potential and achieving greater things. She applies 30 years of R&D within her health and life coaching practice that followed a ‘first career’ in financial markets trading.

Overcome your own limitations in your ‘be-ing’ to find your own “Extraordinary”

We do not manage investments nor provide professional advice.

We apply our expertise and experience for significantly better outcomes.

What would be your ROI at the end of 90 days, if you invested in upgrading your physical and mental well-being?

And the exponential pay-off of an upgraded level of mental and physical fitness across all aspects of your life?

If you were to reach the end of your life and looked back at how you lived and what you had accomplished, what would that look like?

What is stopping you from achieving your desired outcomes and vision?

What is your legacy?

Who are you?


About Serein

Serein’s Selected Insights

Occasional communication and selected insights