Strong herds survive & thrive

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Be More | Do More | Make an Impact

SEREIN applies diverse and integrated commercial experience to empower people with significant responsibilities to accomplish the clarity required to function better, be more productive and make an impact.

Founded by Natalie Fruchaud to support those with great responsibilities to gain control of the things they can.

The few things we can control are crucial and routinely overlooked.

Circumstances cannot be controlled but how you embrace situations and change may need to be.

The small steps of tackling administrative tasks to obtain clarity, having the right mindset and optimum well-being and ultimately making a meaningful impact in society embody the “what do we do”.

We do not manage investments nor provide professional advice. It was Natalie’s experience in financial trading followed by working with families and family offices that led to SEREIN’s focus on hedging the risks with the largest leverage,… the individuals and the obstacles.

How we work | Who we work with

Human Capital Investment | Compounded ROI

Independent and privately-owned, SEREIN evolved from its initial conception to support a few international families preparing for intergenerational transfers. In particular, elevating the skills, mindset and strategies of the NextGens to set them up for inevitable success.

Driven by personal experience in understanding the myriad challenges which wealth, legacy, responsibilities and a family history bring, the most crucial asset to optimise is the people.

That is individuals who have a mind and body which is energised, grounded, resilient and able to think and respond with crystal clear clarity and quiet confidence.

Our focus is on elevating the capabilities and capacities of individuals so that they are better positioned to accomplish the outcomes they seek and aspire to.

The ‘Why under the Why’…

protect everything that is important to you


secure your legacy for future generations


live a life with purpose and meaning

that improves the lives of others and our planet.


Change is…

…an inevitable part of life and we can either choose to resist it or embrace it.

… the inevitable constant refinement of our being.

… the opportunity for personal growth.

Philosophy, Values, and Outcomes:

  • Protecting all that is important to a family with a foundation based on well-being and managing “key person risk”
  • Optimise the personal growth and development of each individual
  • Sustain the ability to respond calmly, with mental clarity and emotional composure in order to protect the entire family and all that is important
  • Live according to your values and life purpose
  • Helping individuals to access their own solutions with professional coaching skills
  • Protection of the family’s assets, estate, legacy, privacy, and reputation
  • Preparing and empowering the “Next Generation” to assume their responsibilities
  • Enduring legacy and positive impact
  • Mitigate and prevent: chaos, crisis, risks and costs
  • Create order and be organised
  • Professional expertise and experience aligned with the interests of the family and not conflicted
  • Access to and the application of expertise and infrastructure to empower the family to take control of its’ own affairs
  • Uniting family members and multiple generations
  • Ensure the teams of professional advisers are effectively engaged, well prepared and with the essential coordination required
  • Collaboration with other families who have a shared empathy understanding (like-minded parties)
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