Natalie Fruchaud
Coach & Impact Strategist for Ultra High Net Worth Individuals
What makes me unique is neutrality with commercial rigour and in-depth understanding of human thriving.
I am not an adviser with something to sell.
I combine decades in high-stakes finance with expertise in coaching and whole-person performance.
This blend provides leaders with what they can’t find elsewhere — clarity, resilience, and practical roadmaps that align personal fulfilment with commercial outcomes.
Credentials Overview
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Based in London, with 35 years of professional experience and 25 years of personal experience navigating multi-generational wealth and legacy issues.
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Founded SEREIN in 2015 to bring structure, clarity, and strategy to the challenges of generational transition and support families holistically with a coaching-based foundation.
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3+ years as Sustainability & Impact Strategy Director for a British family-owned global shipping company, focused on clean energy transition, particularly green hydrogen mid-stream infrastructure, and PEM fuel cells.
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6 years with a multi-family office, focused on costs, risks and sustainability.
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15 years on the trading floor, managing financial market risk for institutional and corporate clients through fixed income derivatives and capital markets solutions.
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Certified Health & Life Coach specialised in strengths-based coaching, behavioural change, and integrating functional medicine principles for whole-person performance.
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ADAPT Certified Functional Health Coach, Kresser Institute (US NBHWC-accredited).
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Full member, UK & International Health Coaches Association (UKIHCA).
- 2 years full-time training and coaching certification (Strengths-based approach blending: Positive Psychology; Motivational Interviewing; Transtheoretical Model of Change; Appreciative Inquiry; Neuroscience)
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Certified HeartMath® Coach, specialising in emotional regulation and resilience.
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- Ambassador for Investing for Global Impact, Family Office research since 2014 (Founding member)
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Master’s in Wealth Management (Financial Markets I), UK Chartered Institute for Securities & Investment in 2010.
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Bachelor of Commerce (Marketing major), University of New South Wales, Sydney, Australia, in 1989.
- Personal experience of burnout and recovery from ME/CFS after the trading floor and unable to work for ~5 years; 35+ years in-depth understanding of what works and does not work for prevention and recovery.
Arrange a complimentary 30-minute Clarity & Chemistry Call
Mid-Life Renaissance | What’s Next?
You’ve spent decades building a successful life.
You’ve achieved more that most people dream of, but now you’re standing at a crossroads, looking at the next 20 to 30 years of your life.
The question on your mind isn’t just what’s next?
It is…what’s truly meaningful?
The first step…how we work together
Top performers seek coaching not because they’re struggling, but because they’re driven to be more focused, effective, and fulfilled in how they lead and live.
Not just an heir. A Creator.
You weren’t born just to preserve a legacy…you’re here to shape one.
This is your space to redefine what inheritance means, to transform responsibility into purpose, and to lead in a way that feels deeply your own.