Natalie Fruchaud

Founder | Managing Partner | Certified Coach

A former finance professional who applies 30 years of commercial experience and diverse coach training focused on behaviour management to optimise human performance and fulfilment across all 8 dimensions of wellness.

Versatile Whole Person Coach

Natalie knows the scenario of highly driven individuals and the impact of the “fight or flight” response…both the short-term implications and long-term consequences.

Her whole-person approach is inspired by 20 years of working on the trading floor in fixed income derivatives followed by private wealth management.

Natalie’s unique framework blends:

  • coach skills to elicit autonomous motivation and cultivate a person’s innate strengths
  • experiential exercises and tools to sustain resilience
  • whole-person nourishment
  • business planning strategies applied to articulate and measure the personal and professional outcomes sought.

Her style is described as warm, supportive, intuitive, pragmatic and gently challenging to foster sustained growth and accomplishment.

She blends her instinctive abilities with coaching skill to help her clients get to their “Why under the Why”- the generative moments where insights, motivation and fulfilment emerge.


  • 30 years of professional experience working both for international financial institutions and a multi-family office.
  • Formerly financial markets trading and re-trained as a fully integrated health and life coach.
  • Leverages commercial business protocols and blends them with coaching competencies to optimise the personal and professional development of individuals.
  • Well-being focused training and qualifications:
    • Certified Health Coach and Life Coach (International Coaching Federation (“ICF”) Accredited)
    • Certified Nutrition & Wellness Coach
    • HeartMath® Institute Certified coach
    • National Board for Health & Wellness Coaching “NBHWC” (in-training)
      • Preparation for certification and admission to the NBHWC in April 2022.
      • Association with The National Board of Medical Examiners.
      • Functional Medicine Coaching.
      • Please inquire about coach sessions that are available to a limited number of individuals at a special rate as part of ongoing coach training purposes (available during April/ May 2020).
    • Equine Facilitated Learning Coach (in-training).
  • Professional Membership Body for Qualified Coaches: UK Health Coaches Association (“UKHCA”)
  • Master of habit and behavioural change coaching
    • Motivational Interviewing (MI)
    • Appreciative inquiry (Ai)
    • Strengths-based approach
  • Cardiac coherence certified and licensed coach for resilience/strategic stress management
  • International Coaching Federation (ACC Path)
  • Established SEREIN, Family Estate Office to manage the responsibilities of generational changes efficiently and to provide a structured framework for managing requests for assistance from others.
  • 20 years managing financial market risk for clients with fixed income derivatives and capital markets solutions.
  • Focused on applying personal and professional experience to empower others with a foundation philosophy to be aligned and impartial.
  • Personal experience of managing stress-induced health conditions and devising whole-person well-being strategies which address the root cause of illness due to a career of working in high-risk environments.
  • Masters in Wealth Management (Financial Markets I), UK Chartered Institute of Securities & Investment.
  • Bachelor of Commerce Degree (Major in Marketing), University of New South Wales, Sydney, Australia.

Schedule a complimentary 30 minute Clarity Call


Natalie is the embodiment of what our family needed. She is a unique combination of the technical and the intuitive. With her calm and pragmatic manner, she helped us find our way back to joy and harmony.

SEREIN does not as a matter of policy provide regulated or professional advice.

SEREIN does not sell products or manage investments.

When we are doing ‘intellectual administration’, we focus on the critical aspects which are outside the scope of traditional advisers and support their engagement. No advice, just illumination, order and clarity.

When we are coaching, we help you to find the answers within you and elevate you to a higher state of functioning.

SEREIN’s Selected Insights

Occasional communication and selected insights