Natalie Fruchaud | Career Background
Natalie began her career on the trading floor in London in derivatives in 1990, specialising in fixed income derivatives and structured hedging solutions for corporates and financial institutions.
After nearly 15 years on the trading floor, she experienced severe burnout in her 30s and spent ~five years recovering from ME/CFS and autoimmune illnesses. That experience became a defining chapter, shaping her mission for business as a force for good and to help others avoid burnout, optimise vitality, and invest in their most valuable asset: themselves.
Since 2009, she has worked in family offices and family-owned businesses, helping families navigate the complexities of succession, identity, and the responsibilities that come with generational wealth. Natalie initially focused on managing investment portfolio costs and risks, as well as business development, capital raising, and impact investing.
In 2015, Natalie founded SEREIN to support individuals and families in aligning their wealth with their values, fostering emotionally intelligent leadership, and creating a lasting impact with a coaching-based framework.
She is a qualified health and life coach with specialist expertise in strengths-based coaching, functional medicine (whole-person performance) and human behaviour change. Nature and self-empowered well-being are the crucial foundations of her life.
Natalie is actively navigating the realities of multi-generational wealth and legacy, and succession, bringing a unique depth and insight to her work. This personal lived experience enables her to guide others with clarity, empathy, and credibility.
From 2021 to the end of 2024, she served as Director of Sustainability and Impact Strategy for a British family-owned global shipping group. She was responsible for redefining the group’s long-term vision, embedding sustainability into its core strategy, and future-proofing commercial activities to support succession goals. She was focused on articulating the clean energy transition, business development for clean energy infrastructure and technology, and sourcing major investors and commercial partners.
Authentic Edge | Integrated Experience
Built from experience
Her work is grounded in the belief that self-empowered well-being is the foundation of resilient leadership. She integrates strategic insight, human potential, and business as a force for good to drive meaningful change and advance global well-being.